Top 5 Consumer Finance Apps in UAE: Q2 2025 Performance

In the second quarter of 2025, the top consumer finance applications in the United Arab Emirates showed varied performance in terms of downloads and active users. Here's a closer look at the trends for these apps based on data from Sensor Tower.

Mashreq UAE maintained strong weekly downloads, starting at approximately 24.5K at the end of March and peaking at 29.3K in mid-May. However, downloads saw a dip towards the end of the quarter, settling around 24.9K by the end of June. The app had a robust weekly active user base, fluctuating between 538K and 699K, indicating a stable engagement level.

Al Hilal Bank experienced a steady increase in weekly downloads, reaching a high of 28.9K in mid-June. Active users saw minor fluctuations, with numbers hovering around 180K to 198K throughout the quarter.

FAB Mobile Banking observed a notable rise in downloads, peaking at 28.4K in early May. Despite a drop in downloads in June, active users remained consistently high, ranging from 575K to 670K, reflecting sustained user engagement.

Mbank UAE saw a remarkable spike in downloads, hitting 42.4K in mid-May. The active user count also showed a positive trend, increasing from 130K to 149K by early June, indicating growing popularity.

ENBD X had a consistent download pattern, with numbers peaking at 20.6K in mid-May. The app consistently engaged over 1.2 million active users weekly, showcasing its widespread usage.

These insights reflect the dynamic landscape of consumer finance apps in the UAE, with each app exhibiting unique trends in user acquisition and engagement. For more detailed analytics and insights, visit Sensor Tower.